Privacy Policy

Privacy Policy – PureAura Living Melbourne
Last updated: June 3, 2026

PureAura Living Melbourne operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). PureAura Living Melbourne is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address

  • Financial information including payment card details, transaction information, form of payment and payment confirmation

  • Account information including username, password, preferences and settings

  • Transaction information including items viewed, added to cart, purchased, returned or exchanged

  • Communications with us, including customer support inquiries

  • Device information including IP address, browser type and network information

  • Usage information regarding how you interact with the Services

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, contact us or otherwise use the Services

  • Automatically through cookies and similar technologies when you use our website

  • From service providers who process information on our behalf

  • From partners or other third parties where permitted by law

How We Use Your Personal Information

We may use personal information for the following purposes:

Provide, Tailor, and Improve the Services
To process payments, fulfill orders, manage accounts, arrange shipping, handle returns, personalize your experience and improve our Services.

Marketing and Advertising
To send promotional communications and show relevant advertisements, where permitted by law.

Security and Fraud Prevention
To protect our customers, prevent fraud, secure transactions and maintain platform integrity.

Communicating with You
To provide customer support, order updates and respond to inquiries.

Legal Reasons
To comply with applicable laws, enforce our policies and protect our legal rights.

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify, vendors and service providers that support our operations

  • To marketing and advertising partners in accordance with their privacy policies

  • When you direct or consent to disclosure

  • Within our corporate group or affiliates

  • In connection with legal obligations, business transactions or enforcement of rights

Relationship with Shopify

Our Services are hosted by Shopify, which processes personal information to provide and improve the Services. Information may be transferred internationally. Shopify is responsible for processing certain data in connection with enhanced features.
To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third Party Websites and Links

Our Services may include links to third-party websites. We are not responsible for their privacy practices, content or security.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. If such information is provided, please contact us to request deletion.

Security and Retention of Your Information

We take reasonable measures to protect personal information but cannot guarantee absolute security. Retention periods depend on legal, operational and contractual requirements.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your personal information

  • Request deletion or correction

  • Request data portability

  • Manage marketing communications

You may exercise these rights via the Services or by contacting us. We may verify your identity before processing requests.

Complaints

If you have concerns about how we handle personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Personal information may be transferred outside your country. Where required, we rely on approved legal transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:
info@pureauralivingmelbourne.com

Zwaluwstraat 20
2025VP, Haarlem
Chamber of Commerce number: 95674306
VAT Number: NL005168320B88