Privacy Policy
Privacy Policy – PureAura Living Melbourne
Last updated: October 19, 2026
PureAura Living Melbourne operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). We serve customers in Australia, the United Kingdom, and the United States.
PureAura Living Melbourne is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
- Contact details including your name, address, billing address, shipping address, phone number, and email address
- Financial information including payment card details, transaction information, form of payment, and payment confirmation
- Account information including username, password, preferences, and settings
- Transaction information including items viewed, added to cart, purchased, returned, or exchanged
- Communications with us, including customer support inquiries
- Device information including IP address, browser type, and network information
- Usage information regarding how you interact with the Services
- Marketing preferences and advertising interaction data, where applicable
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you when you create an account, place an order, contact us, or otherwise use the Services
- Automatically through cookies and similar technologies when you use our website
- From service providers who process information on our behalf
- From advertising, analytics, and marketing partners where permitted by law
- From other third parties where permitted by applicable law
How We Use Your Personal Information
Provide, Tailor, and Improve the Services
To process payments, fulfil orders, manage accounts, arrange shipping, handle returns, personalise your experience, and improve our Services.
Marketing and Advertising
To send promotional communications, measure advertising performance, and display relevant advertisements where permitted by law.
Security and Fraud Prevention
To protect our customers, prevent fraud, secure transactions, and maintain platform integrity.
Communicating with You
To provide customer support, order updates, and respond to inquiries.
Legal Reasons
To comply with applicable laws, enforce our policies, and protect our legal rights.
Cookies, Analytics, and Advertising
Our website may use cookies and similar technologies to operate the Services, remember preferences, understand website performance, and support marketing activities.
Depending on the services enabled on our website, these technologies may include Shopify analytics, Google Analytics, Google Ads, and other advertising or analytics tools.
Where required by applicable law, we obtain consent before using non-essential cookies or similar tracking technologies.
You may manage certain cookie preferences through available website privacy controls or your browser settings.
Where applicable, you may also exercise rights to opt out of certain uses of personal information for targeted advertising.
How We Disclose Personal Information
We may disclose personal information:
- To Shopify, vendors, payment processors, shipping providers, and service providers that support our operations
- To marketing, analytics, and advertising partners in accordance with applicable law and their privacy policies
- When you direct or consent to disclosure
- Within our corporate group or affiliates, where applicable
- In connection with legal obligations, business transactions, or enforcement of rights
Relationship with Shopify
Our Services are hosted by Shopify, which processes personal information to provide and improve the Services.
Information may be transferred internationally. Shopify is responsible for processing certain data in connection with enhanced features.
To learn more, please visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.
Third Party Websites and Links
Our Services may include links to third-party websites. We are not responsible for their privacy practices, content, or security.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has provided personal information to us, please contact us to request appropriate action.
Security and Retention of Your Information
We take reasonable measures to protect personal information but cannot guarantee absolute security.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, operational, accounting, and contractual requirements.
Your Rights and Choices
Depending on your location and applicable law, you may have rights to:
- Access your personal information
- Request deletion or correction of personal information
- Request data portability
- Withdraw consent where processing is based on consent
- Object to or restrict certain processing activities
- Opt out of certain targeted advertising or personal information sharing activities
- Manage marketing communications
You may exercise applicable rights through the Services, available privacy controls, or by contacting us. We may verify your identity before processing requests.
Privacy Rights by Region
Australia
Customers in Australia may have rights under the Privacy Act 1988 and the Australian Privacy Principles, where applicable, including rights relating to access and correction of personal information.
United Kingdom
Customers in the United Kingdom may have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, including rights of access, rectification, erasure, restriction, objection, and data portability, subject to applicable conditions.
Where required, we rely on an appropriate lawful basis for processing personal information, including contractual necessity, legal obligations, legitimate interests, or consent.
United States
Depending on your state of residence and applicable privacy legislation, you may have rights to access, correct, delete, or obtain a copy of your personal information, and to opt out of certain targeted advertising, sales, or sharing of personal information.
Residents of states with applicable consumer privacy laws, including California, may have additional privacy rights and protections.
We will respond to eligible privacy requests in accordance with applicable legal requirements.
Complaints
If you have concerns about how we handle personal information, please contact us.
Depending on your location, you may also have the right to lodge a complaint with a relevant privacy or data protection authority, including the Office of the Australian Information Commissioner (OAIC) in Australia or the Information Commissioner's Office (ICO) in the United Kingdom.
International Transfers
Personal information may be transferred, stored, or processed outside your country of residence, including through Shopify and other service providers.
Where required by applicable law, we rely on appropriate safeguards and approved legal transfer mechanisms.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.
Contact
If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at: